Vinkoo is a food bazaar event organizer with a mission to digitize their operational systems, covering everything from vendor selection to comprehensive event management. To achieve this, the project included the development of a web admin platform, a mobile app specifically for tenants, and a dedicated landing page to showcase their services and events.

As the UI/UX Designer for the Vinkoo Mobile App, I played a pivotal role in crafting an intuitive and seamless user experience tailored to meet the unique needs of event tenants. The app is designed to simplify tenant-related processes, including registration, booth management, and customer service coordination. This ensures that tenants can focus on providing their best offerings at Vinkoo events without being burdened by logistical complexities.

My responsibilities spanned several key areas of design and development. I began by conceptualizing the app’s overall design framework, ensuring it aligned with Vinkoo’s goals and tenant expectations. I structured the user experience to be straightforward and user-friendly, allowing tenants to navigate the app effortlessly. Choosing the right color branding was also a critical part of the process, as it needed to reflect Vinkoo’s vibrant yet professional identity while maintaining visual coherence across all platforms.

In addition, I worked on creating high-fidelity interfaces that not only met aesthetic standards but also ensured functional clarity. Every design decision was made to enhance usability and optimize tenant satisfaction, contributing to the creation of a polished and reliable product that fulfills Vinkoo’s vision of a digitized and efficient event management ecosystem.

In addition, I worked on creating high-fidelity interfaces that not only met aesthetic standards but also ensured functional clarity. Every design decision was made to enhance usability and optimize tenant satisfaction, contributing to the creation of a polished and reliable product that fulfills Vinkoo’s vision of a digitized and efficient event management ecosystem.

For the landing page, I aimed to highlight their extensive documentation by incorporating a simple yet engaging flip animation in the hero section. This approach not only added a dynamic visual element but also effectively showcased their brand identity, creating a cohesive and appealing digital presence.

The Vinkoo project successfully transformed the company’s operational processes into a seamless digital ecosystem. By integrating the vibrant summer theme and a user-centric approach, the solutions delivered not only met the client’s requirements but also elevated the overall user experience for both tenants and event organizers.

The mobile app, web admin platform, and landing page each played a crucial role in enhancing Vinkoo’s branding while simplifying their event management workflows. Feedback from initial tests indicated a significant improvement in operational efficiency and user satisfaction, validating the effectiveness of the designs and features implemented. This project demonstrated the importance of aligning system functionality with the unique identity of the business, resulting in a polished and cohesive product suite.