Oxbridge Technology is an IT consulting company. Although there was no specific brief for this website design, I decided to maintain the same design mood as Oxbridge Institute—simple, clean, and professional—since both are part of the same group, Oxbridge Group.

The main goal of this approach was to demonstrate that the IT world doesn’t always have to look rigid, robotic, or futuristic. Instead, I wanted to convey the idea that innovation and technological solutions can also start from something simple, easy to understand, and functional, without losing their essence of professionalism.

The first step I always take when starting a project is research, research, research, and analysis. After conducting thorough research and analysis on the needs and expectations of Oxbridge Technology, I decided to create a design vibe that aligns with both Oxbridge Technology and Oxbridge Institute.

The reason behind this decision is that both companies belong to the same group and frequently intersect in their operations. Therefore, I chose to brand Oxbridge Technology and Oxbridge Institute with a cohesive website aesthetic, ensuring consistency in their visual identity and reinforcing their connection within the same ecosystem.

The design approach for Oxbridge Technology was rooted in simplicity and alignment with the broader Oxbridge Group’s branding. While there was no strict brief for the project, I took the initiative to create a visual identity that resonated with Oxbridge Institute. This decision reinforced a unified brand perception while maintaining a clean and professional look.

The challenge in this project was balancing the tech-driven nature of the company with a design that felt approachable rather than overly robotic or futuristic. By focusing on clarity, functionality, and a seamless user experience, the final design successfully communicated that innovation and technology can emerge from simplicity.